The Farmers' Market Organisation and its Committee

The Adelaide Showground Farmers Market is a not-for-profit incorporated body administered by a committee comprised of six elected members, three specialist representatives and one representative of the Royal Agricultural and Horticultural Society. As an incorporated not-for-profit entity the Adelaide Showground Farmers Market is administered under Rules of Incorporated Association, and the Committee is responsible under Section 25 of the Incorporated Associations Act for the management and control of the funds and other property of the Adelaide Showground Farmers Market. Elected members serve for a term of two years.

The ASFM Committee

  • Scott-1_Web

    Scott Barclay - Chair, Treasurer & Public Officer Specialist Member:Finance [Mar '17 - Mar '19]

    Scott grew up in the Adelaide Hills and Riverland region developing a close connection to the land and fresh produce. As a proud South Australian, his young family have settled in Cumberland Park and regularly attend the Adelaide Farmers Market on weekends to explore and discover new tastes and experience the atmosphere.

    Scott has held numerous management roles in multi-national businesses developing key skills in sales and marketing and has recently completed his MBA through the University of Adelaide and is a graduate of the Australian Institute of Company Directors.  By joining the ASFM committee Scott hopes to bring a millennial customer perspective as well as his business acumen to the organisation and contribute to the continued success of the event.


  • Geoff Page - pic

    Dr Geoff Page - Deputy Chair & stallholder: Gooseberry Hill Farm [Feb '15 - Oct '20]

    Most of you will know me as the barefoot stallholder selling seeds, cut flowers and certified organic vegetable seedlings. Our Gooseberry Hill farm stall has operated on every market day since the showgrounds market inception. We also operate at the Victor Harbor , Adelaide hills and Adelaide Showground farmers' markets. Apart from farming, I work part-time at the University of South Australia as the student Ombud. I have been an active academic researcher on farmers markets, both locally and internationally. My community inputs include chair of meadows community association and deputy chair of the advisory board of agriculture. I am committed to supporting sustainable agriculture and the sustainable use of agricultural land including smallholdings.

    My vision includes multiple farmers markets across the Adelaide metropolitan area, operating on different days providing consumers with quality local produce.    

  • Albert Conterno

    Albert Conterno - Secretary & stallholder: From the Grain [Oct '17 - Oct '19]

    Promoting Positive Community in our Farmers Market - Having a keen interest in quality food production has become an integral part of me. Being involved in our family orchard from a very young age and with more than 40 years of food business experience, I value the role the market plays in sustainable food production for South Australia, and its promotion of use of fresh food and farm produce direct from the grower.

    With firsthand experience as a stallholder (From the Grain) I am keen to see a strengthening of market principles so as to provide a sustainable market for growers, producers and customers for the future.

  • Joy Walker

    Joy Taylor - Community Representative [Oct '16 - Oct '20]

    The growing and sourcing of quality local and seasonal produce has always been a part of my life, from early childhood in New Zealand and Papua New Guinea, and for the past twenty years in various cities in Australia. I am now delighted to be sharing similar experiences with my own family. As regular attendees of the markets since 2010 I have developed some wonderful relationships and friendships with fellow shoppers and growers.

    I feel very aligned with what the ASFM seeks to achieve. I believe strongly in the need for people to connect with their food supply, and that we need to rebuild our villages to strengthen the community; there is nothing more important than nourishing ourselves with good food and a feeling of belonging.

    I have been involved in the Construction industry for 15 years and believe that my professional experiences, coupled with my passion for people and food, make me a great advocate for the ‘people’ on the committee. 

  • Michelle Hocking profile picture

    Michelle Hocking, RA&HS Representative [May '18 - May '20]

    With over 20 years’ experience as a senior business and marketing professional Michelle has worked in the public and private sector and is currently General Manager Royal Adelaide Show and Wine Show.

    Spending many years in State Government as General Manager Regional Marketing with the SATC, overseeing 12 tourism regions and working closely with regional stakeholders including; industry operators, local government and state government agencies. Prior to the tourism industry Michelle worked in banking. 

    Michelle has an Advanced Diploma in Tourism Management, is a Graduate of the Australian Institute of Company Directors – Company Director Course (GAICD) and a Fellow of the Australian Marketing Institute (FAMI).  A Board Director for Chadwick Accounting and the SA Tourism Industry Council, a Mentor for the University of SA’s Business Career Mentor Program.

  • Bianca Battistella

    Bianca Battistella - Specialist Member: Legal [Jan '17 - Jan '19]

    Bianca Battistella is a Partner in the Corporate team at national law firm, Piper Alderman, with a particular focus on food and agribusiness.

    She has a wealth of experience advising clients operating in the food, wine and agribusiness sectors ranging from small family businesses to sophisticated corporate enterprises.  The majority of her legal work involves advising clients operating and investing in primary production, businesses adding value beyond the farm gate and businesses involved in agribusiness research and development.  Bianca’s experience also includes advising boards and not for profit organisations on corporate governance and risk management issues.

    Bianca is passionate about contributing to, and promoting, the success of South Australia’s food and agribusiness sectors and has been actively involved in these sectors for many years, in both her capacity as a legal professional and as a supporter of a number of industry bodies and initiatives.  

  • Pascaline Marchi

    Bill Cooksley - stallholder: Rich Pickings [Oct 17 - Oct 19]

    Rosemary and I have lived on and worked our farm at Marble Hill for almost 40 years and for nearly all that time we have been involved in a market, including the last eight in the Adelaide Farmers Market, the only farmers market we attend. We grow some fruit, nuts and flowers, including a wide range of native and shrub items. The best of what we produce goes to the Farmers Market. It is always a delight to see the positive reaction we get from the many customers we’ve come to see as friends.

    I nominated for the committee after several stallholders asked me to stand.  I have wide experience in environmental and community groups, including ten years as Mayor of the Adelaide Hills Council. I’m no stranger to evidence based decision making, strategic thinking and dealing with finance and budgeting.

    As a committee member, I see my role as being a strong advocate for the concerns of stall holders and our customers and helping to make our Market even better.

  • Ruth

    Ruth Rosie - Specialist Member: Business [Nov '17 - Nov '19]

    Ruth manages the Partner Engagement Team at the University of South Australia. With a background in the private sector, and more recently the University sector, Ruth brings a broad range of business development experience to the committee. Ruth has a proven track record developing successful partnerships and engaging meaningfully with partners.  As Manager of the Partner Engagement team, Ruth has responsibility for supporting UniSA's partner engagement activities, and the diversification of UniSA's research funding base.  Ruth is passionate about the need for an innovative approach to partner engagement to adapt to the changing funding environment.

    In joining the ASFM Ruth hopes to combine her love of South Australian produce with her experience in developing strategic partnerships to help build a sustainable revenue stream for the markets.

  • Mark Rodda

    Mark Rodda - Community Representative [May '18 - Oct '19]

    Mark was raised on his family’s grain and sheep farm near Maitland on the Central Yorke Peninsula and went on to study Agricultural Business (Marketing and International Trade) at The University of Adelaide’s Roseworthy Campus, a Master’s in Innovation and Service Management and is a graduate of the Australian Institute of Company directors.

    With over 20 years of experience in the Australian Agribusiness sector, Mark has dedicated his career to linking primary producers to end consumers both in Australia and globally - and to increasing the value of these agricultural products, or improving the efficiencies along the supply chain.

    Mark’s passion is to see more Adelaide families making the ASFM the first choice for their weekly supply of fresh, seasonal food.  He is also particularly keen to see greater interaction with local primary schools so as to engage city children in their local food supply chain.

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    Bob Heath - Stallholder: Najobe Beef [Oct '18 - Oct '20]

    My family and I run the Najobe Park Red Angus farms across the Adelaide Hills and Fleurieu Peninsula. We have some 16 properties on which we raise cattle and lambs. We are a 5th generation SA farming family. We have been stallholders at the ASFM for 8 years, Our business has a significant media profile and supplies many high end restaurants in Australia. We have a major focus on a premium product, farm grown with a high level of traceability. Essentially, we are farmers who have successfully brought our product directly to the consumer.

  • Committee Information

    View the Adelaide Showground Farmers Market Constitution here.

    Annual Report 2018

    Synopsis of the minutes of past ASFM committee meetings are available below:

  • The making of a sustainable farmers' market DVD

    See the benefits of a farmers' market in your community and how to do it on this informative DVD based on the operations of the Adelaide Showground Farmers Market. For more information and to order your copy contact us on 8231 8155 or admin(at) Stocks are very limited.

    The DVD has some extras in the form of pdfs, which you can access here: